Founder and creator of conversionloop is Ulf Mayer. He combined his web development skills with his knowledge in conversion optimization to create this software as a service for professional online marketing teams.

The idea and software originated in 2016, while Ulf was working at the leading european hosting company IONOS (formally known as  1&1). The online marketing team needed a way of gaining more insights, why certain visitors were not converting even though that the traffic was highly targeted due to search engine optimization.

Between 2018 and 2021, the career path lead Ulf to the excellent A/B Testing and Personalization Platform Kameleoon where he got the chance to gain insights about the conversion optimization industry.

The founder learned that even though companies were optimizing high traffic websites with A/B experiments, often times qualitative insights were missing about the actual need of the visitors.

The solution seemed simple: A smart combination of quantitative A/B experiments with qualitative insights through visitor feedback will grow the conversion rate even faster. Therefore conversionloop is an ideal complement within your marketing automation and customer experience suite.

Ulf, his wife and their three children are living in the south of germany in the beautiful city of Gengenbach surrounded by the black forest.