Many products don’t fail because of bad execution.
They fail because they build the wrong thing.
Too many features.
Too many assumptions.
Too little validation.
This is exactly the problem the Lean Startup approach was designed to solve.
At its core, Lean Startup isn’t about moving fast for the sake of speed.
It’s about:
Learning what works — before you invest too much in building it.
And the engine behind that learning?
Iterative development.
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